Day-to-Day Operations & On-Site Experts
Properties managed by LHR consistently outperform hotels in their respective markets in both occupancy and average rate. According to data reviewed by Smith Travel Research, our hotels exceed both in penetration and in yield in our markets, and our staff are experts in bringing non-performing properties back to a competitive level. Our team’s hands-on, on-site management philosophy distinguishes us from other management companies and ensures that top management is personally involved in every project. Innovative management methods–the result of a synergy between effective operating systems, comprehensive marketing strategies and strong human resource programs–are consistent with our management philosophy. As a result, properties managed by LHR consistently achieve profitability levels higher than industry standards.
We have excellent access to all regions of the US and take pride in the fact that personal property visits are conducted by our Senior Management Team. On-going visits and interactions with regional staff provide assistance as needed to enhance the guests experience and to produce excellent bottom-line results.
Sales & Marketing
Our company’s sales and marketing executives are uniquely qualified to help each property reach its sales goals. We each have academic backgrounds in hospitality marketing and many years of direct experience in the hotel and time-share industry. Our commitment to excellence is exemplified in our support of comprehensive training programs that are based on our belief that every hotel employee must be sales-oriented. Personnel in all facets of a property’s operations receive extensive training on how to “sell” their property and its products.
At the core of our comprehensive sales and marketing plan for each property is a sales strategy that distinguishes us from other management companies. The plan, developed with the input and cooperation of the General Manager, includes an evaluation of market competition and of property strengths and weaknesses. Each hotel benefits from marketing strategies that are people-oriented, measurable and effective. By creating a finely-tuned mix of occupancy and average room rate, our sales and marketing staff focuses on building gross operating profit. We also promote strong community relations and do not take lightly our commitment to civic responsibility within each marketplace. Our sales teams constantly monitor and evaluate industry trends and market demands, allowing us to respond quickly to fluctuations.
Our Focus is Our Proven Success
Task Force Approach: A strong tactical system to build qualified businesses
Team Expertise: Experienced people with a proactive stance with each asset – to anticipate trends, opportunities and challenges before they happen
Accessible: Hands-on regional involvement; building trust and confidence with owners
Innovative Sales & Marketing: Implement creative programs and proven sales techniques
Cost Control & Timely Reporting: Assure the effective operation of all hotel departments and facilities so that profits are achieved through both revenue enhancement and expense control
Get More from the Franchise: Maximize value through brand services and programs
Guest & Public Relations: Pursue services and strategies that build high levels of guest loyalty and strong community relations
Reporting Systems: Deploy customized systems and controls that produce regular and accurate information for financial evaluation and dynamic decision-making